Why is Social Media Marketing important to you?
Unfortunately, it is not just a case of typing a couple of lines and letting the customers flood in. It takes hard work, a lot of thought and a lot of time. People are reluctant to pay for social media, thinking it's free so why bother paying for promotion. To a certain extent this is right, but Facebook and Twitter are businesses in their own right and have staff to pay, software to constantly develop and their own bills to pay. They've set up a wealth of information that 'for a price' they'll share, which means you can target particular sectors of their users for particular phrases, geographical locations, interests, even how old they are - and they are not going to give that away for free are they?!